Our Data-Driven SEO Process

A systematic approach to search engine success, refined over 10+ years

SEO STRATEGY Discovery Strategy Execute Optimize
How We Work

Strategy Before Tactics

Too many agencies jump straight into implementation without understanding your business, market, or goals. We take a different approach.

Our four-phase process ensures every action we take is aligned with your business objectives and designed to deliver measurable ROI. No wasted effort, no generic strategies—just focused work that moves the needle.

Here's exactly how we'll work together to transform your search visibility.

The Four Phases

From Discovery to Domination

1

Discovery & Analysis

Before we write a single line of code or publish a single piece of content, we invest time understanding your business inside and out.

What we do in this phase:

  • Comprehensive website audit (technical, content, and backlink analysis)
  • Competitor analysis to identify gaps and opportunities
  • Keyword research specific to Austin and your target market
  • Deep dive into your business goals, target audience, and unique value proposition
  • Review of your Google Analytics and Search Console data

Deliverable: A detailed audit report with actionable insights and baseline metrics.

95 A+ OK
12-MONTH ROADMAP Q1 Audit Q2 Content Q3 Links Q4 Scale
2

Strategy Development

Armed with data from our discovery phase, we build a custom SEO strategy designed specifically for your Austin business.

What we do in this phase:

  • Prioritize opportunities based on potential impact and effort required
  • Develop a 12-month strategic roadmap with quarterly milestones
  • Create content strategy and editorial calendar
  • Define KPIs and success metrics aligned with your business goals
  • Build link building and outreach strategy

Deliverable: Custom SEO strategy document and implementation roadmap.

3

Execution & Implementation

This is where strategy becomes reality. Our team systematically implements every element of your SEO plan.

What we do in this phase:

  • Technical SEO fixes and site optimizations
  • On-page optimization across priority pages
  • Content creation and optimization
  • Link building and digital PR outreach
  • Local SEO optimization including Google Business Profile
  • Schema markup and structured data implementation

Deliverable: Bi-weekly progress reports detailing completed work and upcoming tasks.

✓ ✓
PERFORMANCE REPORT Organic Traffic +156% Traffic #3 Avg. Rank
4

Analysis & Optimization

SEO is never "done." We continuously monitor, analyze, and refine your strategy based on real performance data.

What we do in this phase:

  • Monthly performance reporting with actionable insights
  • Ranking tracking and competitive monitoring
  • Conversion rate optimization recommendations
  • Strategy adjustments based on algorithm updates
  • Quarterly business reviews to align SEO with evolving goals

Deliverable: Monthly comprehensive reports and quarterly strategy reviews.

What to Expect

Typical Results Timeline

SEO is a long-term investment. Here's what typically happens:

1-3

Months 1-3

Foundation building. Technical fixes, on-page optimization, and initial content deployment.

3-6

Months 3-6

Initial ranking improvements. You'll start seeing movement for target keywords.

6-9

Months 6-9

Traffic growth accelerates. Organic traffic increases noticeably.

9+

Month 9+

Compounding returns. Rankings solidify and traffic continues growing.

Ready to Start Your SEO Journey?

The first step is a free consultation where we'll discuss your goals and see if we're a good fit.

Schedule Your Free Consultation